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Mentors serve as advisors, coaches and counsellors to students, influencing their progress and thus benefiting the industry as a whole. The programme also gives mentors a chance to identify and recruit promising graduates. Each mentor is required to have personal contact with their mentee five times per year, and keep in touch at other times by telephone and email.

Student mentees will ask many questions in their efforts to gain knowledge about the industry, from simple enquires about resume writing to more complex requests to explain interpersonal relations in the workplace. In return, mentors gain access to a valuable resource for recruiting and enjoy added status within the industry as a result of their guidance roles.