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The Asian Wave

The business of hospitality has shifted its centre of gravity to Asia. It's only natural. Asian culture is traditionally welcoming. Caring attention to detail is the hallmark of Asian service. But beyond this innate cultural "software" there are other factors behind the dynamic growth of tourism and hospitality businesses in Asia. In airlines, airports, attractions and hotels, the region ranks among the world's best - not just a claimed position, but voted as such by experienced travellers. Infrastructure has been improved, sights and experiences have been better packaged, marketing has taken on a global scale. Leading it all is a new, but now-established, grouping of Asian-based multinationals in the hospitality field.

No other part of the region is better situated to ride this Asian wave than Hong Kong. Close by China,s mainland, the Hong Kong Special Administrative Region and financial powerhouse is enjoying its share of China's phenomenal growth and prosperity. At the same time, it continues to hold its position as Asia's most international city: multilingual, sophisticated, a preferred business and pleasure destination for travellers from both East and West. Where else to better locate a seat of teaching and learning for the hospitality industry?

Thus, the School of Hotel and Tourism Management is uniquely positioned, not just to ride the Asian wave, but to lead it in educational excellence.

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