Tourism Management

Dr Markus Schuckert - Associate Professor

• Dr. rer.soc.oec. (University of Innsbruck)
• Mag. rer.soc.oec. (University of Innsbruck)
• Diplom Betriebswirt (FH) (UAS Heilbronn)

+852 3400-2321
+852 2362-9362
Areas of Research Expertise Areas of Teaching Expertise
• Strategic Management of Network-based Industries such as Tourism, Hospitality or Transportation
• Marketing and Reputation Management in Service Industries
• Entrepreneurship and New Business Ventures
• Qualitative and Quantitative Consumer Surveys  and Market Research
• Marketing and Social Media in Tourism & Hospitality
• Service Management
• Airline& Network Management, General Airline Management Simulation (GAMS) 
• Management of Attractions, Theme Parks, Resorts and Destinations,
• Entrepreneurship/New Venture Management in Tourism and Hospitality